Apple overhauls the App Store Developer website

  • 14
  • April 20, 2016

Apple has just revamped its developer website and added some useful resources for app developers and marketers. Here’s a recap of all the new pages available:

Developer Insights – engaging videos with examples of successful strategies, from community-focused social media promotion, through app localisation, to innovative app updates.

Discovery on the App Store – different App Store sections explained and insights on how to increase your chances of getting featured.

Choosing a Category – tips on how to choose categories, overview of all categories, examples of apps that are relevant to them.

Engaging Users with App Updates – planning, implementing, and marketing updates to apps.

User Acquisition Marketing with App Analytics – insights on how to use the Analytics tool to measure the success of marketing campaigns.

Choosing a Business Model – free, freemium, paid and paymium models explained.

Offering Subscriptions – how to set up in-app purchase subscriptions.

Using the Freemium Model – what to keep in mind when offering a free app with in-app purchases. Includes case studies.

Whether you’re an iOS developer or an app marketer, make sure you go through these resources and videos to get a better view of what’s important in app development and promotion, from Apple’s perspective.

Author: Agata Jajszczyk

Adapt Worldwide is a multilingual digital agency focused on helping clients attain growth at home and abroad. Our ASO offer includes multilingual market localisation, keyword research & analysis, description optimisation, screenshot creation, online PR and much more.

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