Apple has just revamped its developer website and added some useful resources for app developers and marketers. Here’s a recap of all the new pages available:
Discovery on the App Store – different App Store sections explained and insights on how to increase your chances of getting featured.
Choosing a Category – tips on how to choose categories, overview of all categories, examples of apps that are relevant to them.
Engaging Users with App Updates – planning, implementing, and marketing updates to apps.
User Acquisition Marketing with App Analytics – insights on how to use the Analytics tool to measure the success of marketing campaigns.
Choosing a Business Model – free, freemium, paid and paymium models explained.
Offering Subscriptions – how to set up in-app purchase subscriptions.
Using the Freemium Model – what to keep in mind when offering a free app with in-app purchases. Includes case studies.
Whether you’re an iOS developer or an app marketer, make sure you go through these resources and videos to get a better view of what’s important in app development and promotion, from Apple’s perspective.
Author: Agata Jajszczyk
Adapt Worldwide is a multilingual digital agency focused on helping clients attain growth at home and abroad. Our ASO offer includes multilingual market localisation, keyword research & analysis, description optimisation, screenshot creation, online PR and much more.